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The Influential Fundraiser: Using the Psychology of Persuasion to Achieve Outst
The Influential Fundraiser: Using the Psychology of Persuasion to Achieve Outst
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Product Information
How to apply the latest developments in psychology and neurology for better fundraising and influencing skills Leading fundraising expert Bernard Ross offers an alternative yet effective model for asking and influencing potential donors and peers, using the latest techniques developed in the neural and psychological sciences. He shows individuals how to make a compelling ask to mid- and high-value donors, win board members over to a new campaign strategy, convince reluctant colleagues to commit to their ideas, and confidently handle the objections of a skeptical venture philanthropist. Bernard Ross and Clare Segal (London, UK) are Directors of the Management Centre, the United Kingdom's largest nonprofit management consultancy and training organization.
Product Identifiers
Publisher
John Wiley & Sons INC International Concepts
ISBN-13
9780787994044
eBay Product ID (ePID)
90859061
Product Key Features
Subject Area
Social Services
Author
Clare Segal, Bernard Ross
Publication Name
The Influential Fundraiser: Using the Psychology of Persuasion to Achieve Outstanding Results
Format
Hardcover
Language
English
Publication Year
2008
Type
Textbook
Number of Pages
320 Pages
Dimensions
Item Height
233mm
Item Width
168mm
Item Weight
542g
Additional Product Features
Title_Author
Bernard Ross, Clare Segal
Country/Region of Manufacture
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